Digital marketing refers to various forms of advertising conducted through digital mediums. The digital mediums can be emails, social media, mobile apps, websites, search engines, etc. Seemingly, digital marketing has grown prominence over traditional marketing. As millennial interests have become digitalized, brand inquiries happen first over the internet.  What digital marketing comprises of? Search engine optimization (SEO): SEO helps firm advertise their brand at the top of search engine searches using optimization. Moreover, firms can showcase their content to the right audience through […]

The ongoing pandemic has ushered momentous changes in the business environment. Well, automation has had brighter prospects with the pandemic. This post will evaluate the newer trends to watch in automation for the upcoming year. New automation techniques post COVID-19 The pandemic had imposed severe quarantine conditions that limited human-human interaction. Thereby, firms began to realize the ubiquitous benefits of implementing automation in their respective workplaces. Automation proved beneficial to firms that were looking for customer retention. In the pandemic scenario, touchless interactions […]

Firms have now become fully recognized for the amazing possibilities of chatbots. Seemingly, chatbots book meetings, offer support, collect information, and much more. Due to the endless dynamics of chatbots, 2021 will have new trends for them. So, what are they? Let’s take a look around with this article. Human intervention in chatbot conversations Most customers may have reservations about talking to dull robots. Hence, firms have begun to recognize the importance of crafting messages that are appealing to customers. Artificial Intelligence and […]

Distributed Ledger Technology or rather Blockchain technology, is becoming the new norm of techies. So what exactly is Blockchain technology? Blockchain technology simply refers to a database. However, it has several points of differences that make it different from nominal databases. Let’s get into those facts next. Data structuring is different in normal databases and blockchain technology. The structuring format of blockchains is entirely different from existing databases. The data chucks where data storage occurs form connective links. Yes, you guessed it right! […]

Python may sound complex for the faint-hearted. Be assured folks, it is a simple programming language with numerous benefits. Wondering what they might be? Read on to know the real-world applications of python. Desktop GUI Python allows access to Tkinter which can help developers create better user interfaces. Popular toolkits that come with python programming include Kivy, PYQT, wxWidgets, etc. Web development The development and deployment of web-based applications are relatively superfluous with python programming. Common-backend logic allows the easier integration of SSL, […]